Live stream and short form video for corporate training and marketing.

In the autumn of 2010, Nylon worked with Avon cosmetic company and their consultants on a project to create a live vision-mixed feed from a hub location in the United States, to stream to five South American countries, and then to create several documentary style pieces about the event.  The goal of the live project was to create a visually dynamic and seamless, live video, that would enable satellite participants to feel like they were in the hub location, and at the same time, give participants in the hub the feeling that their colleagues in South America were participating in the event. The goal of the short form pieces was to showcase the innovative nature and excitement of the event.

The project required multi camera, multi location filming and close coordination with the client’s hardware and IT specialists to plan, test and provide the correct formats required for the job.  Key to the successful completion of the job was detailed upfront planning, understanding where to look for interesting visuals to move the story along and pulling together a team with the requisite skills and personalities to manage, shoot and edit both creatively and efficiently.  Also key was our ability to interview senior level corporate executives, consultants and participants – careful background preparation and the right team enabled us to ask questions that put the interviewees at ease and generated relevant response. Experienced editing made sure the final pieces showed the respondents at their best whilst remaining true to their message.

“This is a team that thinks magically, acts heroically and gets things done.”  Andrea Bacciu, Director Human Resources,   Avon 

“Nylon were an integral part of the Avon Breakthrough Connected Programme.  Inspiring and dedicated to the project from design to delivery; their flexibility and dedication to getting the job right is impressive. The team are a pleasure to work with and maintain the highest professional standards even under the intense pressure of a live event.  We have used the final film in multiple locations and it is proving a very useful tool for us to visually communicate both the ethos of the company and the energy and excitement created at this innovative event. Thankyou!” Emma Kapur, Client Outcomes Manager, Breakthrough Global